CLIENT: Fresco on the Go by Scotto Restaurants

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PROJECT: Develop a new brand identity, including logo, packaging and menus.

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SITUATION: Owners of the renowned Italian restaurant Fresco by The Scotto Family in New York City were expanding the Fresco on the Go take out brand to include several eat-in/take out restaurants through out Manhattan and out of state.

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CHALLENGE: Develop a distinct identity for the new Fresco on the Go franchise that also leverages the quality associated with the Fresco name.

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RESULTS: The redesign included the Fresco on the Go logo, menus, promotional items and their food packaging.