CLIENT: 80 West, Marriott’s Renaissance Westchester hotel’s restaurant

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PROJECT: Create all print launch promotional materials including logo

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BACKGROUND: The hotel was booking rooms at or near capacity year round. However, despite all these potential customers, the hotel’s restaurant was doing poorly. The stodgy appearance drove customers away.

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MARKETING OBJECTIVE: Create a look for 80 West that sets the tone for the interior design of the restaurant and can be carried through all promotional materials.  This look, at a glance, needs to interest and entice a prospect to stop, look and then decide to dine at 80 West.

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RESULTS: Restaurant reviews by experts as well as customers rave about the ambiance as well as the food. Hotel guests are now staying in for meals in the restaurant.